Usage of AI by college students: A Perception Study of Media Academicians

Artificial Intelligence (AI) and machine learning technologies have gained significant traction and popularity in academia over the last ten years. Debates over the effects of these technologies on academia have resulted from this expanding tendency. This paper’s goal is to find out how media academicians feel about the usage of AI by the students, the challenges and difficulties that come along with the addition of AI in the academia and media education, to find out how the media academicians based on their experiences feel AI would affect the media students growth whether they think of it as a boon or a bane for the students, how the feel this new addition of AI into the education world would impact the creativity of the college going students.

In order to accomplish this, eight media academicians were interviewed in-depth and their thoughts and opinions based on their experiences on the matter were examined. It is evident that media academicians think that AI will be a useful tool in self-learning and teaching methodologies. It can act as a source of inspiration for fresh subjects and fields of study. In spite of these benefits, media academicians additionally have moral and ethical issues with its usage by students, such as plagiarized content, lack of effort, copy pasting culture and the need for always finding shortcuts due to the dependency.

Himakshi Dutta, Student, DME Media School, Delhi Metropolitan Education, Noida

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Journal of Media Scholars

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Media professionals around the world engage in active information and perspective sharing across different platforms. Nevertheless, scholarly articles face certain limitations, particularly in regions like the global south. This is especially evident for scholars specializing in Modern Indian Languages, who lack sufficient academic journals that offer opportunities to contribute their insights and address media, communication, and societal issues.

Our objective is to address this gap by publishing research papers in Hindi and English twice a year. Our journal covers a broad range of topics within Media Studies and related fields, and it undergoes a rigorous peer-review process. Media Scholar began in January, 2023 in the online mode as a tri-annual journal. It later became Bi-annual in 2024. By offering a bilingual (Hindi & English) platform for Mass Communication, we aim to serve students, faculty members, and professionals within the industry.

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