In the modern digital landscape, the advent of web series and web movies represents a seismic shift in how audiences consume entertainment. The rise of streaming platforms and digital content has transformed the traditional paradigms of film and television, offering new and diverse experiences that cater to evolving viewer preferences. This chapter delves into the psychological impact of these digital media forms, exploring their influence on thought processes, emotions, and social behaviors. Web series and web movies differ significantly from their traditional counterparts in terms of format, accessibility, and narrative structure. Traditional media such as cinema and broadcast television have long been dominant, with fixed schedules and episodic releases that shaped audience consumption patterns. In contrast, web series and web movies offer on-demand content, allowing viewers to engage with media at their convenience. This shift to on-demand viewing has led to a more personalized and interactive media consumption experience, which can significantly impact audience psychology (John, 2023).
Kranti Anand, Assistant Professor, School of Liberal and Creative Arts (Journalism and Mass Communication),Lovely Professional University, Phagwara, Punjab
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