In the modern digital era, the social media usage has become a mainstay of remaining connected with others while also sharing personal experiences and thoughts. It has transformed into an indispensable tool that effortlessly delivers information to users with a simple click. Consequently, an increasing number of individuals, especially students, have found themselves drawn into the realm of social media. This surge in social media usage has noticeable impacts on students’ educational pursuits, behavior, and educational achievements.
This research was conducted among college students in Delhi, with the primary objective of examining the multifaceted effects of social media on their academic performance and the resulting behavior. The study is a descriptive study where the variable gathering has been done using prior researches to construct a comprehensive understanding of the subject matter. The research employed a survey method to collect primary data, while secondary data was sourced from scholarly journals, magazines, and a 12-item questionnaire.
To substantiate the findings and test the proposed hypotheses regarding the stimulus of social and digital media on the college going students, both online and offline surveys were carried out within various colleges in Delhi. It is noteworthy that several educational institutions are taking proactive steps to educate students on the cautious usage of social media, aiming to harness its potential to enhance educational performance and foster responsible behavior.
Dr. Manish Kumar Srivastav, Associate Professor, Department of Media, and Communication Studies, Jagannath International Management School, (Jims), Vasant Kunj New Delhi
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