Uses and Gratification of WhatsApp among Vikram Dev University Students of Jeypore, Odisha

January 8, 2026

Uses and Gratification of WhatsApp among Vikram Dev University Students of Jeypore, Odisha

The research paper titled Uses and Gratification of WhatsApp among Vikram Deb University Students of Jeypore, Odisha investigates the usage patterns and gratifications of WhatsApp among students at Vikram Dev University in Jeypore, Odisha, India. The research aims to understand the factors influencing WhatsApp use, the intensity of its usage, and its impact on students’ academic performance and social interactions.

Through a survey and qualitative data collection methods, the study found that WhatsApp has become an essential communication tool for students, offering convenience, ease of use, and cost-saving benefits. While it enhances communication and facilitates information sharing, it also presents challenges such as addiction, reduced face-to-face communication, and potential distractions.

The study concludes that WhatsApp, despite its benefits, can negatively impact students’ academic performance if not managed properly. Educators need to be aware of these challenges and develop strategies to help students use WhatsApp effectively while minimizing its drawbacks.

Keywords: WhatsApp, social media, students, usage patterns, gratifications, academic performance, communication, addiction, technology, India.

Dr Gaurav Ranjan, Asst. Professor, Department of Journalism and Mass Communication, Central University of Odisha

Mr Sumit Kumar Behera, Asst. Professor, Department of Journalism and Mass Communication, Central University of Odisha

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Volume 3 Issue 2 2025

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Media professionals around the world engage in active information and perspective sharing across different platforms. Nevertheless, scholarly articles face certain limitations, particularly in regions like the global south. This is especially evident for scholars specializing in Modern Indian Languages, who lack sufficient academic journals that offer opportunities to contribute their insights and address media, communication, and societal issues.

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