MediaScholar Archive

Vol. 4 (2026) · Issue 1 — Issue 1 (Jan–May 2026)

Introduction: Social media helped to unite the world on a single platform and deify a political concept of individuals. It is a platform where each person in a democracy may express their opinions without prejudice. X (old name Twitter) is used by news outlets, political organizations, and candidates to spread their agendas, projects, ideas, and strategies. Many people in the digital age are biased against news posted on political leaders' or parties' X accounts. Political party ideologies lay the groundwork for the general public's decision to support or oppose them. Methodology: This study is quantitative in nature. We opted cross-sectional research design to collect the data. We applied the content analysis method for analysing text into numbers for the research method concern. We develop a codebook based on priory coding. Results: Most posts on X promote the Prime Minister's reputation better than those of other leaders. Political parties primarily use X for their white propaganda. 55.4% of political leaders have no propaganda related to them, while 33.1% of posts are made for white propaganda of political preferences. Regarding right-wing ideology, there is 62.2% wh