Published Articles
Open-access peer-reviewed research in media studies and communication
36 articles found
Tradition to Technology: Panchang- Based Calendar Communication of the Cultural Heritage, Kumbh Mela
Mohit Kumar Jaiswal
Vol. 3 (2025) · Issue 1 — Issue 1 (2025)
In India, the Calendar (Panchang) is a comprehensive, ancient, and scientific system of timekeeping based on the movements of the sun, moon, and stars. This research paper studies the Kumbh Mela held in India and its journey from ancient times to the modern era. In Indian culture, a “mela” is a gathering of people that serves as a medium for the propagation of spiritual, social, cultural, political, and commercial institutions and organisations, fulfilling religious, cultural, customary, and traditional needs, as well as providing opportunities for trade, sacrifice, entertainment, and countless other aspirations and requirements. In the Indian psyche, fairs evoke a unique enthusiasm, often manifested as large crowds during cultural, religious, and social celebrations. People of all ages and religions participate. The timing is determined, in part, by Panchangs, which are readily available for 2-20 rupees. The Kumbh Mela, often considered among the largest fairs, holds the distinction of being the largest fair in the world. This paper refere the journey of calendar-based communication from tradition to technological transformation from the perspective of the Kumbh Mela. It explores how astronomical principles, religious legitimacy, and modern mass media combine to expand the dates, times, and liveliness of the Kumbh Mela, the Magh Mela, and other fairs. It also analyses the challenges and potential of digital communication systems, particularly in terms of the authenticity and credibility of the event, and in bridging the gap between traditional astrologers and government authorities. This paper identifies the interplay between Kumbh Mela tradition and technology, where ancient calendar principles remain in place, yet communication processes are modernising and evolving in the digital age. Keywords- Communication, calendar, Panchang, Kumbh, Fair, Technology, Heritage, Media, almanacks, Panchang Mohit Kumar Jaiswal , Research Scholar, Journalism and Mass C
The Role of Media Law and Policy in Promoting Gender Diversity and Inclusion within Indian Newsrooms and Media Leadership
Dr C P Rashmi
Vol. 3 (2025) · Issue 2 — Issue 2 (Jan 2026)
This chapter, titled “Bridging the Divide,” really digs into a frustrating reality here in India: why are so few women making it to the top in our newsrooms and media houses? We see tons of bright women pouring out of journalism schools and starting their careers, but then, the ladder just seems to stop for many of them. Just look at a 2019 study by the Network of Women in Media, India, which found a paltry 18% of decision-making roles held by women. It’s not just an internal office problem; it weakens our democracy because the media ends up showing a narrower, often biased, view of the world. We are thus closely examining all of our current laws and regulations, from the basic labor laws and our founding Constitution to the POSH Act and the IT Rules of 2021, which are particular media regulations. The question is, “Are these laws actually helping women climb the ranks, or do they mostly just deal with surface-level stuff, or overt discrimination?” The ‘boys’ club’ mindset, unconscious prejudices that creep into hiring, the unfair load of home obligations that women typically shoulder, the persistent wage disparity, and the intimidating dread of harassment are just a few of the difficult, sometimes invisible hurdles that we’re delving into in addition to the legal texts. Keeping things realistic, we’re concentrating on India’s distinct fusion of regional distinctions and how caste and class further complicate these issues. This chapter is about more than just identifying issues. It involves outlining doable, realistic actions. We’re discussing everything from enacting legislation specifically targeting the media industry and requiring gender audits to advocating for more equitable hiring practices, strong anti-harassment measures, and workplaces that are really family-friendly. The main objective is to contribute to the creation of a media landscape in India that is really equitable, representat
Uses and Gratification of WhatsApp among Vikram Dev University Students of Jeypore, Odisha
Dr Gaurav Ranjan
Vol. 3 (2025) · Issue 2 — Issue 2 (Jan 2026)
The research paper titled Uses and Gratification of WhatsApp among Vikram Deb University Students of Jeypore, Odisha investigates the usage patterns and gratifications of WhatsApp among students at Vikram Dev University in Jeypore, Odisha, India. The research aims to understand the factors influencing WhatsApp use, the intensity of its usage, and its impact on students’ academic performance and social interactions. Through a survey and qualitative data collection methods, the study found that WhatsApp has become an essential communication tool for students, offering convenience, ease of use, and cost-saving benefits. While it enhances communication and facilitates information sharing, it also presents challenges such as addiction, reduced face-to-face communication, and potential distractions. The study concludes that WhatsApp, despite its benefits, can negatively impact students’ academic performance if not managed properly. Educators need to be aware of these challenges and develop strategies to help students use WhatsApp effectively while minimizing its drawbacks. Keywords: WhatsApp, social media, students, usage patterns, gratifications, academic performance, communication, addiction, technology, India. Dr Gaurav Ranjan , Asst. Professor, Department of Journalism and Mass Communication, Central University of Odisha Mr Sumit Kumar Behera , Asst. Professor, Department of Journalism and Mass Communication, Central University of Odisha
Framing Politics: Dissecting Bias and Agenda-Setting in Indian National Parties' posts on ‘X’
Manoj Kumar
Vol. 3 (2025) · Issue 2 — Issue 2 (Jan 2026)
Introduction: Communication on political issues is the cornerstone of democracy. Social media empowers individuals to share political information. A virtual platform like ‘X’ (formally Twitter) has protected and integrated its online communication channels to establish a virtual social network. Political elites, media professionals, and the public utilize ‘X’ to provide their opinions and thoughts on a particular issue. The increased accessibility provided by micro-blogging platforms significantly promotes the freedom of expression and strengthens the democratic nation. Methodology: The present study is quantitative, and a cross-sectional research design with priory coding is used to collect data from the official ‘X’ handle of four major Indian national political parties. 601 socio-political posts (formally tweets) are analyzed with the content analysis method. Results: Outgrowth indicates that two-thirds of posts from the authorized ‘X’ accounts of Indian national political parties of local and almost half of posts of national importance are bias-free. Two-thirds of posts from the authorized ‘X’ accounts of Indian national political parties of local importance contain a positive agenda, and less than one-fourth of posts have negative agenda. Two-thirds of posts from the authorized ‘X’ account of Indian national political parties of local importance are propaganda free, and less than one-fourth of posts contain white propaganda. Findings : The outcome shows that Indian national political parties are sending a positive message through posts of local importance from their official handles. In most posts of local importance, the truth has been presented exaggeratedly. Keywords: Twitter, political communication, agenda, political bias, and propaganda. Manoj Kumar , Research Scholar, Department of Journalism and Mass Communication, University of Allahabad, Prayagraj, India. Dr Amit Sharma , Assistant Professor, Department of Journalism and Mass Communication, University
Menstrual Health and Hygiene through the Lens of Positive Deviance: A Scoping Review of Literature on Emerging Concepts in Health Promotional Studies in India
Lakshita Sharma
Vol. 3 (2025) · Issue 1 — Issue 1 (2025)
Menstruation around the world is a phenomenon that is considered taboo due to a lack of proper awareness and education. However, for a better insight of issues related to menstrual health and hygiene, health approaches involving people’s participation are necessary. In this scoping review paper, the researchers will highlight the importance of one such technique that focuses on bringing social and behavioural change to the community, making it a people-centric participatory approach, known as “Positive Deviance” (PD). Positive Deviance is a concept implemented in issues concerning development communication as well as Social and Behaviour Change Communication (SBCC). Since health promotion focuses on inspiring people and the community to adopt healthy behaviour and positively influence health behaviour, implementing positive deviance can be an appropriate approach to promote positive health practices. This scoping review was conducted using PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Review). In order to review the literature on menstrual health and hygiene as well as positive deviance in health-related contexts, a total of 15 peer-reviewed studies were found, mapped, and synthesized. This paper defines how PD has been a successful ground-level approach in health studies. The paper also highlights that PD can be applicable and beneficial for studies and research on menstrual health and hygiene. Based on the papers that are reviewed, it appears that different communities are conducting research on menstrual health and hygiene issues, and a variety of additional ways are being employed. PD is showcased as an emerging concept in health promotional studies and how it can help in promoting sensitive issues such as Menstrual Health and Hygiene or fight taboos against sensitive issues related to the same in India. Keywords – Positive Deviance, Menstrual Health and Hygiene, Health Promotion, Behaviour Chang
The Architect of Ruin: A Comparative Analysis of Select Characters of Motivation for Revenge of Othello and Omkara
Dr Noveena Chakravorty
Vol. 3 (2025) · Issue 2 — Issue 2 (Jan 2026)
This research utilizes a Qualitative Comparative Content Analysis (QCCA) to explore the significant differences in the motivation for revenge between Iago in William Shakespeare’s Othello and Langda Tyagi in Vishal Bhardwaj’s film, Omkara. The examination reveals that although both adversaries are essential triggers for tragic downfall, the adaptation essentially re-establishes the essence of their malevolence. Iago’s motivation is intangible, psychological, and marked by “motiveless malignity,” arising from anxieties about class and socio-sexual grievances (Coleridge, Newman). In stark opposition, Langda Tyagi’s drive is focused, practical, and wholly material, stemming from the loss of the Bahubali political position and the abuse of strict Caste/Feudal Honour Codes (Trivedi, Rajadhyaksha & Willemen). The results indicate that Bhardwaj’s Omkara serves as a potent post-colonial reimagining, substituting Iago’s intrinsic malevolence with an examination of systemic marginalization and the concrete quest for power, thus framing Langda Tyagi as a strategic political rival instead of a mysterious villain. This change demonstrates how the enduring model of revenge is moulded by its current socio-cultural environment. Keywords: Othello, Omkara, Iago, Langda Tyagi, Adaptation Theory, Post-Colonialism, Motiveless Malignity, Socio-Political Critique. Dr Noveena Chakravorty , Associate Professor, Department of Media Studies, School of Media and Communication, Adamas University Ms. Ayantika Das , MA Journalism and Mass Communication, School of Media and Communication, Adamas University
Reframing Disability in Media: Insights from the International Purple–We Care Film Festival 2025 and the Imperative of Inclusive Representation
Nipunika Shahid
Vol. 3 (2025) · Issue 2 — Issue 2 (Jan 2026)
Disability, despite being an integral part of human diversity, continues to be portrayed in the media through limited and often misleading frames of charity, tragedy, or inspiration. The gap between the lived experiences of persons with disabilities and their mediated representation remains one of the most persistent challenges in global communication. This paper examines how the global and Indian media ecosystems construct, prioritize, and circulate disability narratives, drawing specific insights from the International Purple–We Care Film Festival on Disability Issues held in Goa in 2025. As part of this research, the author participated in and witnessed the four-day festival, an international confluence of filmmakers, educators, and differently-abled participants from over 40 countries. Interactions with filmmakers, jury members, and persons with disabilities during the event revealed how authentic, rights-based storytelling can transform not only cinematic narratives but also social consciousness. The lived encounters from interviewing participants to observing films made by and about differently-abled individuals demonstrated that this community is not seeking sympathy but visibility, respect, and recognition. Drawing upon data from UNESCO (2023), WHO (2022), and the World Bank (2024), as well as observational analysis from the festival, this study argues that disability communication must move beyond token representation toward structural inclusion where accessibility, agency, and authorship become integral to the media-making process. The festival reaffirmed that the media’s role is not merely to show disability but to understand and engage with it. It is a reminder that inclusive storytelling is not only a professional responsibility but also a moral imperative. By connecting first-hand experience with theoretical inquiry, this paper advocates for an educational and institutional approach to media that gives disability communication its rightful space, in cu
नवउदारवाद के बाद का सिनेमा: हिन्दी फिल्मों में राजनीतिक विमर्श की पुनर्संरचना
गौरव शुक्ल
Vol. 3 (2025) · Issue 1 — Issue 1 (2025)
भारत के हिन्दी सिनेमा में इसकी स्थापना के बाद ही एक औद्योगिक संस्था बनने की पूरी संभावनाएं थी जो कुछ ही समय में दिखने लगी। सामाजिक और राजनीतिक सरोकार वाली फिल्मों को बनाते हुए यह धीरे धीरे एक व्यवसायिक उत्पाद में बदल कर रह गया। यहाँ बनने वाली राजनीतिक रूप से सशक्त फिल्मों को 1990 के बाद आये उदारवाद ने किस तरह बदला और इसके चलते हिन्दी फिल्म जगत में किस तरह से कथ्य और अन्य परिवर्तन दृष्टिगोचर होते हैं, इस शोध के द्वारा इसी को जानने की कोशिश की गई है। इस शोध पत्र के माध्यम से हिन्दी सिनेमा में उदारवाद और उसके प्रभावों का एक विश्लेषण प्रस्तुत किया गया है। इसके माध्यम से यह जानने की कोशिश की गयी है कि हिन्दी सिनेमा में बनने वाली राजनीतिक फिल्मों में किस तरह की गिरावट आई है और आज उसके सामने किस तरह की चुनौतियाँ है। आज राजनीतिक विषय वाली फिल्मों को लोग प्रोपैगंडा कहकर ख़ारिज कर रहे हैं। तो अब किस तरह से इन विषयों को लोगों के सामने रखा जाये, यह शोध पत्र उसकी भी एक पड़ताल करता है। कीवर्ड : हिन्दी फिल्म, उदारवाद, आर्थिक नीति, राजनीतिक सिनेमा गौरव शुक्ल , शोध छात्र, डिपार्टमेंट ऑफ जर्नलिज़्म एण्ड मास कम्युनिकेशन, स्कूल ऑफ मीडिया स्टडीज एण्ड ह्यूमैनिटीज, मानव रचना इंटरनेशनल इंस्टिट्यूट ऑफ रिसर्च एण्ड स्टडीज डॉ राहुल जोशी , असिस्टेंट प्रोफेसर, डिपार्टमेंट ऑफ जर्नलिज़्म एण्ड मास कम्युनिकेशन, स्कूल ऑफ मीडिया स्टडीज एण्ड ह्यूमैनिटीज, मानव रचना इंटरनेशनल इंस्टिट्यूट ऑफ रिसर्च एण्ड स्टडीज
E-Governance in Action: A Study of Citizen Centric initiatives taken by the Government
Dr. Harish Kumar
Vol. 3 (2025) · Issue 1 — Issue 1 (2025)
Technology is transforming every walk of life; nothing is untouched, and governance is also one of the areas where technology is playing a very important role. This technology is being used as digital or internet-based technology. Recently we are talking a lot about Artificial Intelligence or AI. The application of Artificial Intelligence (AI) in governance is steadily transforming the landscape of public administration in India. With the advancement of digital infrastructure and policy support under initiatives like Digital India , AI is being deployed across various sectors to improve service delivery, enhance decision-making, and promote transparency. The strength of democracy lies in the hand of citizen of the country. If the citizens are getting proper participation in governance and they are getting prompt services without any hurdle or biasness, then their outlook towards the Government changes a lot. That is why different Governments, and its executive agencies always promote participatory nature of the Governance. Therefore, in participatory democracy different technologies are converged in such a way that it can provide a platform for two-way communication. As we know that two-way communications are very important for various reasons, one reason is to get instant feedback, another reason is to get opinion about the services, apart from it to involve the citizen of the country in the process of development. The Central Government and different state Governments are exploring a lot of e-governance initiatives. Therefore, this study explores various initiatives and avenues through which the Government is empowering the citizen of the country and trying to make the system more prompt, transparent, accountable and honest. Key Word: – Digital democracy, digital governance, e-governance, citizen empowerment, good governance, electronic governance, smart governance, AI and Governance. Dr. Harish Kumar , Professor & Head, Department of Mass Communication,
Comparing Ott and Cinema: A Study of Storytelling Art from the Prism of Feminism
Vishal Sahai
Vol. 3 (2025) · Issue 1 — Issue 1 (2025)
Cinema is one of the most revered media art form that has a universal appeal. Cinema has been a point of debate and discussion for decades. The constant wriggling of cinema related contentions has led to some astonishing discoveries making it a den of potentially more unexplored areas of academic interest. With this in consideration, this study aims to examine and compare the portrayal of male and female characters in selected Hindi films directed by female and male directors, with a particular focus on the storytelling art within the context of the feminist perspective. The films chosen for analysis are “Lipstick under my Burkha”, “A death in the gunj” and “Dhobi Ghat” by female directors and “Pink”, “Queen” and “Padman” by male directors. This research explores the aspirations, characterizations and roles of male and female characters in the aforesaid films from both male and female perspectives through a rigorous qualitative content analysis. Additionally, the study seeks to investigate the presence of any stereotypes associated with the characters and the degree of its representation. By analyzing the films’ narratives, character development and the interplay between male and female characters, this research further aims to shed light on the portrayal of gender dynamics in storytelling and its potential influence on the way gender is being portrayed. The findings of this study are not significant for cinephiles alone. Gender psychology aspirants would also find something thought-provoking to ponder upon. Keywords : Cinema and gender portrayal, OTT and Cinema, Storytelling and OTT, Feministic Perspective, Gender Dynamics in cinema Vishal Sahai , Research Scholar, Swami Vivekanand Subharti University & Assistant Professor DME Noida Dr Gunjan Sharma , Associate Professor, Swami Vivekanand Subharti University Dr Manmeet Kaur , Associate Professor, IILM University, Greater Noida
Digital Disruption and Coexistence: A Study on OTT Platforms and the Future of Indian Movie Theatres
Anvitha Seshagiri
Vol. 2 (2024) · Issue 2 — Issue 2 (2024)
This article explores the rising impact of Over-the-Top (OTT) digital streaming platforms on India’s traditional movie theatre industry. With rapid advancements in mobile internet access, changing viewer habits and growing demand for on-demand content, OTT platforms have significantly altered the media consumption landscape. The study investigates key factors such as time spent on platforms, content preferences, pricing models and viewer motivations, highlighting how affordability, convenience and personal control are shifting audience engagement toward digital media. Despite this trend, the research also points to the continued relevance of theatres, which offer a communal and immersive viewing experience that streaming services struggle to replicate. As audience expectations evolve, the findings suggest that rather than competing directly, OTT platforms and theatres are likely to coexist—each serving different needs and moments in the consumer’s entertainment journey. The future of the entertainment industry in India is therefore seen as a blended model where digital accessibility and cinematic experience complement each other. Anvitha Seshagiri , Independent Scholar & Film Essayist, Chennai, Tamil Nadu
Psychology of Web Series and Web Movies
Kranti Anand
Vol. 2 (2024) · Issue 2 — Issue 2 (2024)
In the modern digital landscape, the advent of web series and web movies represents a seismic shift in how audiences consume entertainment. The rise of streaming platforms and digital content has transformed the traditional paradigms of film and television, offering new and diverse experiences that cater to evolving viewer preferences. This chapter delves into the psychological impact of these digital media forms, exploring their influence on thought processes, emotions, and social behaviors. Web series and web movies differ significantly from their traditional counterparts in terms of format, accessibility, and narrative structure. Traditional media such as cinema and broadcast television have long been dominant, with fixed schedules and episodic releases that shaped audience consumption patterns. In contrast, web series and web movies offer on-demand content, allowing viewers to engage with media at their convenience. This shift to on-demand viewing has led to a more personalized and interactive media consumption experience, which can significantly impact audience psychology (John, 2023). Kranti Anand , Assistant Professor, School of Liberal and Creative Arts (Journalism and Mass Communication),Lovely Professional University, Phagwara, Punjab
Stage to Screen: A comparative study of stage and screen regarding Othello and Romeo Juliet
Dr Iram Rizvi
Vol. 2 (2024) · Issue 2 — Issue 2 (2024)
Theatre plays and films are two of the greatest formats of entertainment. Still, there are many uncommon aspects between them even though both showcase acting for entertainment or for creating societal awareness. Theatre is a more ancient form where an artist needs to perform live in front of an audience with limited resources and a lack of location access, it also requires a subsequent amount of time to create a good reach amongst the public and involves a lot of money. while films or movies are prerecorded and have a good reach amongst the public, from cinema halls to mobile phones one can watch content in high quality anywhere according to their comfort. taking into consideration the common things between theatre and films and even after their so many differences, many theatre plays become the inspiration for the filmmakers they adapted them according to their culture and audience taste. some so many filmmakers adapted plays of Shakepare once in their life. this research paper is made for this purpose to analyze all the changes one has to make in a theatre play adaptation of a film. Keywords: Theatre, plays, Film, Adaptation, William Shakespeare, Entertainment, Audience Considerations Dr Iram Rizvi , Associate Professor, ISOMES Mr Akrisht Goel , Theatre Artist & Film Researcher
Challenges and Opportunities of Digital India Programme in Rural Tribal Development
Dr. Sunny Kumar Gond
Vol. 2 (2024) · Issue 2 — Issue 2 (2024)
The Digital India initiative, launched by the Government of India in 2015, aims to transform the country into a digitally empowered society and knowledge economy (Ghosh, 2022). The program focuses on enhancing digital infrastructure, increasing internet connectivity, and ensuring digital literacy among all sections of society, including marginalized communities (Sharma et al., 2016). However, the tribal communities of India, constituting about 8.6% of the total population, according to the 2011 census, often remain on the periphery of this digital revolution due to socio-economic constraints, lack of infrastructure, and digital illiteracy (Population Finder, 2011). Tribal communities, primarily residing in remote and forested regions, face several challenges in accessing digital services, including poor internet penetration, language barriers, and inadequate policy implementation (Jenkins et al., 2017). Despite these challenges, Digital India presents significant opportunities for improving tribal livelihoods, governance, healthcare, and education through e-governance, digital banking, and online learning platforms. Policies such as the Aadhaar-linked Direct Benefit Transfer (DBT), Common Service Centers (CSCs), and digital financial inclusion initiatives have the potential to empower tribal communities (Gond, 2022). Dr. Sunny Kumar Gond , Assistant Professor, Vivekananda Institute of Professional Studies Dr. Atul Upadhyay , Assistant Professor, Vivekananda Institute of Professional Studies
Documentary Films in India: Challenges and Opportunities
Dr. Asif Husain
Vol. 2 (2024) · Issue 2 — Issue 2 (2024)
Documentary films in India represent a profound intersection of reality and storytelling, offering a lens into the country’s social, political, and cultural fabric. Historically, these films have served as a critical tool for awareness and advocacy, shedding light on issues ranging from social justice to environmental concerns. The genre has often been instrumental in challenging the status quo, pushing for reform, and giving voice to marginalized communities. However, documentary filmmaking in India has not been without its struggles. Filmmakers frequently encounter obstacles such as censorship, limited funding, and distribution challenges, which can hinder the reach and impact of their work. Despite these hurdles, the landscape for documentaries in India is evolving. Technological advancements and the rise of digital platforms have begun to mitigate some of these issues, enabling filmmakers to distribute their work more widely and engage with global audiences (Kishore, 2018). Dr. Asif Husain , Assistant Professor, School of Liberal and Creative Arts (Journalism and Mass Communication), Lovely Professional University, Phagwara, Punjab
Exploring the Nexus: A Study on Role and Use of Psychology in Communication
Ms. Vertika Tiwari
Vol. 2 (2024) · Issue 1 — Issue 1 (2024)
Communication psychology, is one field of study that is ubiquitous in present day, owing much of its credit to the widespread use of all forms of media. Every sector in modern world is heavily reliant on media and digital technologies, such as education, health, government, defence, trade and commerce, journalism, etc. While each field has its own research and development wing to find out on-going problems in the field and suggest solutions. Every sector also ensures that a viable amount of focus is also given to communication while doing the research. Since, researches on communication exist in almost every field, communication psychology comes into play automatically. Every time we talk about communication taking place, it is customary to think or talk about the effects it has on the audience. Almost all models of communication talk about feedback or effect, not having to mention, feedback stems from psychological effects of media and the message. This research study aims to explore the roles and uses of psychology in communication. This research proposes to analyse and understand how deeply communication and psychology are rooted in each other. The researcher is well aware that, numerous researches have been conducted on communication psychology as a field of study. However, as a steadfast belief of research that there is always some room left for new knowledge, I have put my individual observations and opinions on the subject. The first aim of the study was to understand and analyse the relationship between communication and psychology. This was achieved through review of literature and laying down the theoretical framework of the dissertation. In the history of social science, psychology and communication have collided with each other time and again, sometimes as parts of one another and sometimes as different disciplinary fields. A lot of work has been done on both the fields, leaving us with rich literature work to rely on. Therefore, content analysis of avai
Rural Cultural Communication: Mundari Folk and Reflection of Daily Struggle
Dr. Shubham Kumar
Vol. 2 (2024) · Issue 1 — Issue 1 (2024)
The Munda tribe, primarily residing in Jharkhand and surrounding regions, is an Austroasiatic ethnic group known for its distinct folk art, culture and language. Their traditional art, including vibrant folk songs and dances, reflects a deep connection to their environment and way of life. The tribe’s name “Munda” is derived from Sanskrit, meaning “headman,” indicating an honorific label rather than a native term. The Mundas live in remote, forested areas, relying on agriculture, fishing, hunting and animal husbandry for their livelihood. Their spiritual practices center around Singbonga, the supreme deity of wisdom and agriculture and their festivals like Sarhul celebrate the harvest and nature’s bounty with communal festivities. Munda folk art serves as a mode of cultural communication, bridging gaps and reinforcing community bonds. Their songs and dances celebrate unity, resilience and the acceptance of life’s cyclical nature. The Munda community emphasizes collective strength and the joy found in music and dance, using these cultural practices to cope with adversity and express their unique worldview. Through their art, they articulate their struggles, joy and philosophy, highlighting their adaptability and enduring spirit amidst external pressures. Dr. Shubham Kumar (Assistant Professor, Amity University, Noida, U.P.)
Political Campaign and Social Media: A Comparative Study of 2014 and 2019 General Elections in India
Dr. Ramendra Nath Verma
Vol. 2 (2024) · Issue 1 — Issue 1 (2024)
Elections are thought of as setting the tone and standard for forming governments and carrying out policies. Elections are significant for citizens as well as politicians. Every Indian citizen has an equal voice in forming the government by voting. A political leader’s reputation can be ascertained by following their campaign trail. Political leaders who are successful in elections owe a great deal to their election campaigns. Political leaders used to interact with the public by various means such as public gatherings, election rallies, hoarding, in-person visits, etc. The 21st century’s technology advancements have rendered this antiquated form of campaigning obsolete. The use of social media in political campaigns is one of the more recent current methods that have been implemented. Social media is thought to be one of the most effective and quick forms of communication. In the twenty-first century, people use social media more than they do traditional media, such as television, radio, and newspapers. Roughly 90% of political leaders use social media, according to studies on how social media affects political parties. The majority of political figures favour running their campaigns on social media, which is the quickest and most straightforward method. Thus, this article aims to evaluate the distinction between traditional and social media campaigning methods in Indian elections based on secondary sources. The study also compares the Indian general elections of 2014 and 2019 in an effort to evaluate the influence of social media campaigning. Dr. Ramendra Nath Verma (Research Scholar, Department of Mass Communication (SSMFE), Sharda University, Greater Noida, U.P.) Dr. Dhruv Sabharwal (Associate Professor Department of Mass Communication (SSMFE), Sharda University, Greater Noida, U.P.)
Cultural Exchange and Music Notation: The Role of Media in Global Music Collaborations
Puraskar Nirwan
Vol. 2 (2024) · Issue 1 — Issue 1 (2024)
This paper explores the significant role media has played in facilitating cross-cultural musical collaborations between Western and Indian musicians, with a specific focus on the integration and adaptation of their respective music notation systems. Through an analysis of case studies, digital platforms, and historical examples, the research highlights how media has not only bridged geographical and cultural divides but also fostered a deeper understanding and fusion of musical traditions. The study reveals that while challenges exist in harmonizing different notation systems, media-driven collaborations have led to innovative approaches in music composition and performance, contributing to the global music landscape. Puraskar Nirwan (Research Scholar, Faculty of Music & Fine Arts, University of Delhi)
Self-Reliant Dalit Journalists in the Digital Sphere: A Quest for Equality and Dignity in Indian Media Ecology through Social Entrepreneurship
Dushbir Singh
Vol. 2 (2024) · Issue 1 — Issue 1 (2024)
India’s journey of development in post-independence phase is closely related to the role of media in taking the issues of marginalised sections or neglecting them. Media is considered one of the four pillars of democratic system and plays the important role of opinion making. It also keeps checks and balance on other fundamental institutions of democratic set up such as legislature, executive and judiciary. The critical theory tradition under Marcus and Adorno highlights the nature of media content and pointed towards the monotony of thoughts which media tend to generate. The marginal communities of India, especially have very scanty presence in the Indian media industry, they are more concentrated in the news collector segment and other logistics job in the media industry. They are not news creator in mainstream media. Their marginalised position in media affected the coverage and presentation of the issues of marginalised communities by mainstream media. The marginalised communities and discourses created the domain of alternative media to counter the mainstream and hegemonic discourse propagated by the elite class of a society. Different medium at different period have played the role of the alternative media to marginalised community of that period. The emergence of internet-based platforms in last three decades have opened new window of opportunities for marginalised communities to utilise this domain as alternative media. The Dalits in Indian public sphere in this digital age harnessing these opportunities through various endeavours with the objectives of social emancipation. This research paper strives to examines the various dimensions of new media entrepreneurships by Dalit journalists with socio-political objectives. Dushbir Singh (Ph.D. Research Scholar, Department of Culture & Media Studies, School of Social Sciences, Central University of Rajasthan, Ajmer)
A Study on the Social Media Consumption Behavior by College Students
Dr. Manish Kumar Srivastav
Vol. 1 (2023) · Issue 3 — October-December 2023
In the modern digital era, the social media usage has become a mainstay of remaining connected with others while also sharing personal experiences and thoughts. It has transformed into an indispensable tool that effortlessly delivers information to users with a simple click. Consequently, an increasing number of individuals, especially students, have found themselves drawn into the realm of social media. This surge in social media usage has noticeable impacts on students’ educational pursuits, behavior, and educational achievements. This research was conducted among college students in Delhi, with the primary objective of examining the multifaceted effects of social media on their academic performance and the resulting behavior. The study is a descriptive study where the variable gathering has been done using prior researches to construct a comprehensive understanding of the subject matter. The research employed a survey method to collect primary data, while secondary data was sourced from scholarly journals, magazines, and a 12-item questionnaire. To substantiate the findings and test the proposed hypotheses regarding the stimulus of social and digital media on the college going students, both online and offline surveys were carried out within various colleges in Delhi. It is noteworthy that several educational institutions are taking proactive steps to educate students on the cautious usage of social media, aiming to harness its potential to enhance educational performance and foster responsible behavior. Dr. Manish Kumar Srivastav , Associate Professor, Department of Media, and Communication Studies, Jagannath International Management School, (Jims), Vasant Kunj New Delhi
AI and the Peer-review Process: Transforming Research Quality Assessment and Ethical Implications
Priyam Verma
Vol. 1 (2023) · Issue 3 — October-December 2023
AI’s integration into academic research has prompted a reevaluation of traditional peer-review processes. This paper delves into the significance of peer review in mass communication research and explores AI’s role in enhancing its efficiency. It outlines objectives centered around AI-based tools for manuscript screening, improving peer-review efficiency, ethical implications, challenges, case studies, and recommendations. Automated plagiarism detection, identifying research misconduct, and analyzing methodological rigor are highlighted as AI’s contributions to assessment and screening. Efforts to streamline peer-review processes include AI-assisted reviewer matching, communication facilitation, and expedited editorial triaging. Ethical concerns encompass AI bias, academic freedom implications, and data privacy issues. Challenges such as ensuring transparency and addressing resistance are discussed alongside case studies illustrating AI applications and their impact on research quality. The paper concludes by summarizing key findings, emphasizing AI’s potential to enhance research quality, and urging consideration of ethical dimensions in peer review. Priyam Verma , Research Scholar,, School of Media and Communication Studies, Galgotias University
डिजिटल क्षेत्र में सामग्री विनियमन के लिए सोशल मीडिया उपयोगकर्ताओं का सर्वेक्षण
रूद्र जोशी
Vol. 1 (2023) · Issue 3 — October-December 2023
डिजिटल और सोशल मीडिया क्षेत्र में सामग्री विनियमन एक महत्वपूर्ण चर्चा बिंदु है। यह अध्ययन भारत में सोशल मीडिया के नियमों के संबंध में छात्रों और अन्य व्यक्तियों की राय की जांच करता है। शोधकर्ता का लक्ष्य यह समझना है कि ये नियम लोगों के सोशल मीडिया के उपयोग को कैसे प्रभावित करते हैं। अध्ययन में प्राथमिक डेटा इकट्ठा करने के लिए एक सर्वेक्षण का उपयोग शामिल था। निष्कर्षों से पता चलता है कि कुछ उत्तरदाताओं ने नियमों का समर्थन किया क्योंकि उनका मानना था कि इससे गलत जानकारी और घृणास्पद भाषण जैसी हानिकारक चीजों को रोकने में मदद मिलेगी। अन्य लोगों ने चिंता व्यक्त की कि नियम उनकी अभिव्यक्ति की स्वतंत्रता को प्रतिबंधित कर सकते हैं या सोशल मीडिया का उपयोग करना अधिक कठिन बना सकते हैं। प्रतिभागियों ने स्पष्ट और निष्पक्ष नियमों के महत्व पर जोर दिया। निष्कर्ष बताते हैं कि सोशल मीडिया नियमों के बारे में निर्णय लेते समय लोगों के दृष्टिकोण पर विचार करना आवश्यक है। यह समझ प्रभावी और संतुलित नियम बनाने में योगदान दे सकती है जिससे सभी को लाभ हो। रूद्र जोशी , स्वतंत्र फिल्म निर्माता और लेखक
Usage of AI by college students: A Perception Study of Media Academicians
Himakshi Dutta
Vol. 1 (2023) · Issue 3 — October-December 2023
Artificial Intelligence (AI) and machine learning technologies have gained significant traction and popularity in academia over the last ten years. Debates over the effects of these technologies on academia have resulted from this expanding tendency. This paper’s goal is to find out how media academicians feel about the usage of AI by the students, the challenges and difficulties that come along with the addition of AI in the academia and media education, to find out how the media academicians based on their experiences feel AI would affect the media students growth whether they think of it as a boon or a bane for the students, how the feel this new addition of AI into the education world would impact the creativity of the college going students. In order to accomplish this, eight media academicians were interviewed in-depth and their thoughts and opinions based on their experiences on the matter were examined. It is evident that media academicians think that AI will be a useful tool in self-learning and teaching methodologies. It can act as a source of inspiration for fresh subjects and fields of study. In spite of these benefits, media academicians additionally have moral and ethical issues with its usage by students, such as plagiarized content, lack of effort, copy pasting culture and the need for always finding shortcuts due to the dependency. Himakshi Dutta , Student, DME Media School, Delhi Metropolitan Education, Noida Click here for full paper
Social Media and School Going Students: A Descriptive Study of Students Media Habits and Relative Influence in Fatehabad District of Haryana
Dr. Sudhir Kumar
Vol. 1 (2023) · Issue 3 — October-December 2023
The term “social media” refers to websites and applications that emphasize communication, community-based input, interaction, content sharing and collaboration. People use social media to stay in touch with friends, family and members of various communities. Businesses use social media to market and promote their products, as well as to track customer concerns. Globally, social media has enormous traction. These platforms are made more accessible by mobile applications. Instagram, Facebook and LinkedIn are some popular examples of general social media platforms. There are several popular social media platforms today and teens in India specifically use them for various purposes. The most frequently used application in India during the pandemic, where inactivity has increased by 80%, according to surprising evidence collected from a variety of sources, is Instagram. Indian consumers used social media for, on average, 2.4 hours per day, which is a little less than the 2.5 hours per day average for all users worldwide. Dr. Sudhir Kumar , Assistant Professor, JC Bose University of Science and Technology, Faridabad, Haryana
Marketing Related Customer Satisfaction and Perception of Delhi Based Digitech Startups
Gautam Goswami
Vol. 1 (2023) · Issue 2 — May-August 2023
Digital Service Providers (DSPs) are organizations that deliver a range of digital technology-based services to both businesses and consumers. Positioned at the convergence of technological capabilities and service provision, DSPs utilize advancements in technology to enhance and facilitate the delivery of services through digital or online platforms. Cloud computing is a key component of a DSP’s toolkit, enabling the hosting of services on virtual platforms and providing benefits such as scalability, cost efficiency and universal access. DSPs are versatile innovators, offering a broad spectrum of services that go beyond traditional computing resources. Their offerings include, but are not limited to, cloud-based solutions. DSPs play a pivotal role in the digital ecosystem, driving digital transformation across various sectors by providing services such as cloud hosting, Software as a Service (SaaS), managed IT services, VPNs, data backup, e-commerce platforms, IoT service management, cybersecurity solutions, email hosting and telecommunication services. The evolution of digital services marked a significant shift from traditional service delivery methods to advanced, internet-based solutions, making DSPs central to the digital landscape. Gautam Goswami , CEO, CodeAxes Technologies Pvt. Ltd. (Delhi based Digitech Startup), Delhi
Impact of Broadcasting and its Effects on Youth
Dr. Manish Kumar Srivastav
Vol. 1 (2023) · Issue 2 — May-August 2023
Broadcasting is a network or an average of show that is used to spread material & coach among the people, or just for performing etc. Broadcasting plays a wide role in a person’s daily lifecycle. Right from the additional we waken up till we go to divan after saying goodnight to our partner, kid, parents, relatives or friends, we are enclosed in a creation made just for you by the broadcasting. With the entrance of progressive technology, here has been a radical shift from the telecommunication, and then the radio, newspapers, publications and now to the most extensively used- the internet. Today broadcasting mainly attentive on youth, the broadcasting affects everybody, depends what type the youth appearance at. Now- a- days many youth persons they are expenditure their own periods with Computers, Texting , Face book, YouTube, Smart phones with apps, iPods, Television, Movies, Video, games, Tweeting, Myspace. One of the supreme significant things that broadcasting does for the youth is saves them knowledgeable and involved as well as inspires them to transfer in the correct direction. Though, there are many additional who would also maintain that it has complete more destruction than good, particularly to the youth. Young persons are at a stage of lifetime anywhere they want to like what they do, but in the right behaviors and ways accessible and providing to them. Broadcasting has been supposed to have both the optimistic as well as harmful things on the youth. So, through the service of this education we can discovery out whether broadcasting has been additional on the confident side or damaging side. Thus the current education aims to discovery the in what way broadcasting influences their youths and how it moves their positive influence and harmful impact on youth in Delhi. Dr. Manish Kumar Srivastav , Associate Professor, Department of Media, and Communication Studies, Jagannath International Management School, (Jims), Vasant Kunj New Delhi
भारतीय सिनेमा में महिलाओं का चित्रण
नेहा खंतवाल
Vol. 1 (2023) · Issue 2 — May-August 2023
देश की जनसंख्या में महिलाओं का एक बड़ा हिस्सा है जो पर्दे पर इनके चित्रण पर आगे बढ़ने में महत्वपूर्ण भूमिका निभाती है। इस लेख में महिलाओं और सिनेमा के बीच के संबंध की जांच करने का प्रयास किया गया है। इसके अलावा इसमें 1947 से 2023 तक की कुछ महिला चत्रित चुनिंदा फिल्मों को मुख्य केंद्र बिंदु के रूप में प्रदर्शित किया गया है। हिंदी सिनेमा में फिल्मों का आनंद लेता हर कोई नजर आ जाता है लेकिन इस बात से इंकार नहीं किया जा सकता है कि बडे पैमाने में सिनेमा ने देश के सांस्कृतिक और सामाजिक मूल्यों को आकार दिया है। सिनेमा में महिलाओं के चित्रण ने समाज के सांस्कृतिक और सामाजिक माहौल पर गहरा प्रभाव डाला है। सिनेमा महिलाओं से संबंधित विभिन्न प्रसांगिक प्रश्नों को पूछता है जैसे पुरूषों के मुकाबले महिलाओं का सिनेमा में कैसा चित्रण किया जाता है, सिनेमा में महिलाओं के मुद्दे को कैसे लिया जाता है और चरित्र और महिलाओं को समाज के सामने अलग-अलग दृष्टिकोण से कैसे देखा जाता है। भारतीय सिनेमा में कई चीजें देखने को मिली है जिसमें महिलाओं को एक अबला नारी से सशक्त रूप में चित्रित किया गया है। यह लेख महिलाओं के चरित्र से लेकर महिलाओं के सांस्कृतिक और सामाजिक विकास को दर्शाता है। इसके अलावा सिनेमा में महिलाओं के योगदान को परस्पर चित्रित करता है। नेहा खंतवाल , शोध विद्यार्थी, गलगोटियास विश्वविद्यालय
Post Pandemic Assessment of Reception of Online Classes: A Survey Study Among the School Students in Kolkata
Dr. Nitesh Tripathi
Vol. 1 (2023) · Issue 2 — May-August 2023
In March, 2020 when a lock down was announced due to COVID-19 pandemic, all of a sudden, every domain of life came to a halt. Business, commerce, entertainment venues, events, markets, and education institutes suffered severely as they were forced to shut down. Under such circumstances, Education sector underwent drastic change where due to closure of institutes, classes started happening Online. It is in this context, there is a need to understand what kind of situation students went through and how did they cope up with this situation. For this purpose, research was carried out in order to find out the reception of Online classes among school students. The study utilized Survey Method where Questionnaire was prepared and distributed among the school students of Kolkata. The study concluded that even though the online classes were happening everywhere around the city, yet the learning and understanding level of students was merely average which points out to the poor reception. The study helped in understanding the plight of students who had to bear the forced decision of Online classes during the pandemic. Also, it aided in highlighting the various issues that arise from use of technologies. Such insights would surely help researchers in understanding this phenomenon and they might come up with certain solutions to issues that were pointed out in this study. Keywords: Online Classes, COVID-19, school students, learning, reception Arya Hrishi Dey, Soumyadeep Ray, Hrithik Das Gupta, Dwaipayan Dey, Tapas Sarkar, Shekhar Mallick, Anirban Tarafder, Indranil Sarkar (BBA, Fifth Semester, Adamas University, Kolkata) Dr. Nitesh Tripathi , Assistant Professor, Department of Mass Communication, St. Xavier’s University, Kolkata
हिंदी भाषा के प्रचार-प्रसार में भारतीय सिनेमा का योगदान
मनीष कुमार गुप्ता · महात्मा गाँधी केंद्रीय विश्वविद्यालय, बिहार
Vol. 1 (2023) · Issue 2 — May-August 2023
किसी भी भाषा का सिनेमा उस भाषा के समाज एवं संस्कृति की महत्वपूर्ण प्रस्तुति होती है। साहित्य की भाँति उसे भी समाज का दर्पण कहा जाता है जिसमें यथार्थ, कल्पना, और कला का संगम होता है। साहित्य में यह कार्य शब्द करते हैं जबकि सिनेमा में बोलती हुई तस्वीरें करती हैं। इसीलिए साहित्य की अपेक्षा सिनेमा लोगों में अधिक लोकप्रिय है। जब दर्शक फिल्म देखता है तो उसके कुछेक संवाद वर्षों तक उसके जुबान पर होती है। सिनेमा संचार का एक सशक्त माध्यम है, परिवर्तन का सांस्कृतिक संवाहक है एवं इतिहास का एक अच्छा स्रोत है। जब बात हिंदी सिनेमा की होती है तो हमारे मन में एक ऐसी तस्वीर उभरती है जिसने सभी भाषा क्षेत्रों व सीमाओं को तोड़ते हुए हिंदी को जन सुलभ और लोकप्रिय भाषा के पद पर स्थापित करने में महत्वपूर्ण भूमिका निभाई है। भारतीय सिनेमा जगत की पहली सवाक फिल्म ‘आलमआरा’ की भाषा भी हिंदी ही थी। ‘आलमआरा’ से आरंभ हुई इस यात्रा ने ‘हिंदी मीडियम’ तक आते-आते अनेकों पड़ाव पार किये हैं। बॉलीवुड ने हिंदी को कभी विषय वस्तु के रूप में चुना तो कभी भाषिक माध्यम के रूप में अपनाया। सत्तर-अस्सी के दशक में ‘चुपके-चुपके’ फिल्म ने जनमानस के सम्मुख यह प्रश्न उपस्थित किया कि यदि हम हिंदी भाषा की शास्त्रीयता को ही महत्व देते रहे तो वह एक दिन “जनसामान्य की भाषा” की पदवी खो देगी। इस सदी की बनी हुई टेलीविजन सीरियल जैसे रामानंद सागर निर्मित ‘रामायण’, बी. आर. चोपड़ा निर्मित ‘महाभारत’, एवं चंद्रप्रकाश द्धिवेदी द्वारा निर्मित ‘चाणक्य’ ने हिंदी भाषा के महत्व और समाज में आज भी उसके महत्वपूर्ण स्थान की विषय वस्तु को लेकर हिंदी के प्रचार-प्रसार में अपनी महत्वपूर्ण भूमिका निभाई है। वर्तमान परिदृश्य में हिंदी सिनेमा जितनी लोकप्रिय हैं शायद ही किसी अन्य भाषा की फ़िल्में होंगी। आज विश्व में बनने वाली हर चौथी फिल्म हिंदी होती है। भारत में निर्मित होने वाली 60 प्रतिशत फ़िल्में हिंदी भाषा में बनती हैं, एवं वे ही सबसे अधिक चलन में होती हैं। जिस उत्साह से वह उत्तर भारत में देखी जाती है उतनी ही उत्साह से दक्षिण भारत में भी दिखाई जाती हैं। हिंदी फ़िल्में भारत के साथ-साथ विदेशों में भी देखी एवं पसंद की जाती हैं, इन फिल्मों ने देश ही नहीं अपितु विदेशों में भी हिंदी को प्रोत्साहित, प्रचारित किया ह
Examining Community Radio's Impact on Delhi-NCR's Environmental Protection and Sustainable Development
Naveen Gautam
Vol. 1 (2023) · Issue 1 — January-April 2023
The research study seeks to determine how community radio affects environmental preservation and sustainable development in Delhi-NCR. Community radio stations are essential for spreading knowledge, increasing public awareness, and encouraging participation in environmental concerns. This study aims to offer insights into the efficiency of community radio in addressing environmental issues and promoting sustainable development initiatives in Delhi-NCR by using secondary data from a variety of sources, including research studies, reports, and surveys conducted in the area. The study will be concerned with assessing how community radio affects environmental concerns awareness, behavioural change, and community involvement in environmental protection initiatives. The research will also look at how much community radio has helped Delhi-NCR achieve its sustainable development targets. To determine how community radio stations’ programming, listenership, and community involvement activities connect with environmental preservation and sustainable development goals, secondary data on these topics will be analysed. In order to pinpoint important patterns, trends, and outcomes connected to community radio interventions, the study will make use of a variety of data analytic methodologies, such as content analysis, thematic analysis, and quantitative measurements. The research findings will provide insight into the function of community radio in Delhi-NCR in promoting pro-environmental attitudes, pro-environmental behaviours, and community mobilisation for sustainable practises. Policymakers, community radio operators, and other stakeholders participating in environmental preservation and sustainable development initiatives in Delhi-NCR would all benefit practically from the study’s findings. The study’s conclusions will be helpful in developing strategies for successful communication, utilising community radio platforms, and creating regulations that fully us
Mediatization and Human-Machine Communication
Astitva Raj · Galgotias University
Vol. 1 (2023) · Issue 1 — January-April 2023
Human-machine communication is the unique relationship between humans and machines. In this world of technology humans are the closest one to the machines. The paper focuses on how the media students and media professionals think about human machine communication like ChatGPT and its emergence. Also, to what extent current phenomena of automated communication represent mediatization re-asserting itself. The paper shows the study of how much people are into technology. Findings based on data from qualitative interviews with 72 media students and 10 media professionals that how much they are dependent on technology, are they using latest technology gadgets and do they think overdependency on technology will destroy creativity. Findings shows that media have a high effect on society and humans are incomplete without technology. Keywords: ChatGPT, Human-machine communication, AI, Mediatization, Media, Gadgets, technology, journalists Astitva Raj, Research Scholar, Department of Mass Communication, Galgotias University
हिंदी सिनेमा में बढ़ती अश्लीलता का विश्लेषणात्मक अध्ययन
डॉ. गजेन्द्र प्रताप सिंह · गलगोटिया विश्वविद्यालय
Vol. 1 (2023) · Issue 1 — January-April 2023
मीडिया का काम समाज में सूचनाओं को प्रेषित करना, शिक्षित करना तथा मनोरंजन करना होता है । सूचनाओं को प्रेषित करने तथा शिक्षित करने तक तो बात ठीक लगती है अपितु, मनोरंजन करना भी कुछ मायनों में उचित प्रतीत होता है । लेकिन यदि मनोरंजन का माध्यम समाज में अश्लीलता को फैलाना या उसको बढ़ाना देना हो तो बात गले से नीचे नहीं उतरती । चाहे हम हो या आप। मैं बात कर रहा हूं जिसने अभी-अभी अपने जीवन के लगभग 100 सालों का सफर तय किया है, मनोरंजन के सटीक और सूचारू माध्यम फिल्मों की । जिसमें समय के साथ परिपक्वता आ चुकी है । क्योंकि फिल्म मनोरजंन के साथ-साथ हमारे देश को संस्कृति सभ्यता और नए युग को प्रदर्शित करने का काम भी करती है । फिल्म ही एक ऐसा माध्यम जिसके जरिए लोग हर एक चीज से प्रभावित होते हैं । वैसे हमारे देश में फिल्मों को लेकर सभी वर्गों में एक विशेष उत्साह देखने को मिलता है । मनोरंजन से भरी फिल्म को देखने के लिए सभी वर्गों के लोग हमेशा तैयार रहते हैं । क्योंकि हमारे देश के हर एक राज्य में फिल्मों का प्रदर्शन किया जाता है । डॉ. गजेन्द्र प्रताप सिंह, असिस्टेंट प्रोफेसर, जनसंचार विभाग, गलगोटिया विश्वविद्यालय
Life of a Jatra Artist – Post Advancement of Mass Media
Souvick Roy · Tezpur University
Vol. 1 (2023) · Issue 1 — January-April 2023
Jatra was the artform, that originated in Bengal in the 15th century as part of the Bhakti movement. The devotees made mass gatherings and processions dressed as Krishna and promoting the culture, in recent times post the 19th century they became the tool promote and spread social and cultural messages. This paper investigates the life of the artists who have been performing for years as part of the art form and now that media has been seeing its highest boom, these artists do not really get a call and that has changed their livelihoods. We will see how their lives have changed as an effect of advancement of mass media and how that has left them devoid from practicing the said art form. With the urge to earn daily livelihoods they have moved away from the art and thus that has been killing the art form in West Bengal. The paper asks the question, 1. if an art form is eventually killed due to the advancement of media, is the advancement of media a good or bad thing. 2. If media has been advancing, should it kill another medium if expression or should it become a mode of flourishing the art and make it reach to a larger audience? The paper has taken interview of Jatra artist and has analysed how the lives have changed when media started booming and the mass media started popularising through TV and through phones in recent times and if it has affected the flow of performances and the flow of people who used to come to watch these kinds of performances earlier. Keywords: – Jatra, Pala Gaan, Performance, New Media, Youtube, marginalised communities Souvick Roy, Ph. D Scholar, Department of Journalism and Mass Communication, Tezpur University, Assam Prof. (Dr.) Abhijit Bora, Professor, Department of Mass Communication, Tezpur University, Assam
Impact of social media on society
Tisha Gupta · Galgotias University, Greater Noida
Vol. 1 (2023) · Issue 1 — January-April 2023
Time has become the most valuable resource, and people are looking for ways to save time due to their fast-paced lifestyles. People require interaction to fulfill their social needs, and with the emergence of digital and mobile technologies, social media has become an ideal medium for communication. Individuals, groups, and organizations can benefit from using information technology to alter their decision-making behavior. Social media and Web 2.0 technologies are two related changes that are emerging. Keywords- Society, Media, Impacts of media, social network Tisha Gupta, School of Media and Communication Studies, Galgotias University, Greater Noida, Uttar Pradesh, India.
Region and Religion: Issues & Challenges of Marginality
Dr. Harish Kumar
Vol. 1 (2023) · Issue 1 — January-April 2023
Religion is the way of life. How do we pray, how do we lead our life Religion is also a strong pillar on which human being’s life depend. During this digital era when we are talking about digital citizen, digital relation, digital revolution & about digital revolution don’t you think that religion is also becoming a reason of discrimination, a reason to exercise power, a reason to fulfill our ill will, a reason to deviate from the real issues of food, shelter, security and employment. Apart from religious difference, clash and conflict due to regional differences, and discrimination are also making the people marginalized. We witness regional difference on the basis of language, culture, custom & at the same time regional marginalization also exists because development has not reached to the places. We are having the example of various remote villages and area where the people are deprived of the necessary resources like: – Proper shelter, employment, recognition form the authority. In the absence of development, the people are not getting the facility of education, health, employment. Thus, these people lead their life with a great struggle. For the survival they are not getting clean water, women are not getting proper education and equal status. At one side Kerala is India’s fully literate state on the other hand Bihar is having the lowest literacy rate. This difference is not only the result of state’s performance, but behind the performance difference social, cultural and religious factor also affect the performance. Keeping in all these factors related with marginality, in this chapter we would know about the issues and challenges which are leading towards region and religion-based marginality. Key Words: – Marginality, Region and Religion, communication and marginality, media & marginality Dr. Harish Kumar, Professor, Department of Mass Communication, St. Xavier’s University Kolkata Click Here for Full paper