Ms. Vertika Tiwari

Vol. 2 (2024) · Issue 1 — Issue 1 (2024)

Communication psychology, is one field of study that is ubiquitous in present day, owing much of its credit to the widespread use of all forms of media. Every sector in modern world is heavily reliant on media and digital technologies, such as education, health, government, defence, trade and commerce, journalism, etc. While each field has its own research and development wing to find out on-going problems in the field and suggest solutions. Every sector also ensures that a viable amount of focus is also given to communication while doing the research. Since, researches on communication exist in almost every field, communication psychology comes into play automatically. Every time we talk about communication taking place, it is customary to think or talk about the effects it has on the audience. Almost all models of communication talk about feedback or effect, not having to mention, feedback stems from psychological effects of media and the message. This research study aims to explore the roles and uses of psychology in communication. This research proposes to analyse and understand how deeply communication and psychology are rooted in each other. The researcher is well aware that, numerous researches have been conducted on communication psychology as a field of study. However, as a steadfast belief of research that there is always some room left for new knowledge, I have put my individual observations and opinions on the subject. The first aim of the study was to understand and analyse the relationship between communication and psychology. This was achieved through review of literature and laying down the theoretical framework of the dissertation. In the history of social science, psychology and communication have collided with each other time and again, sometimes as parts of one another and sometimes as different disciplinary fields. A lot of work has been done on both the fields, leaving us with rich literature work to rely on. Therefore, content analysis of avai