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Dr. Manish Kumar Srivastav

2 published articles in Media Scholar

Published Articles

A Study on the Social Media Consumption Behavior by College Students

Vol. 1 (2023) · Issue 3 — October-December 2023

In the modern digital era, the social media usage has become a mainstay of remaining connected with others while also sharing personal experiences and thoughts. It has transformed into an indispensable tool that effortlessly delivers information to users with a simple click. Consequently, an increasing number of individuals, especially students, have found themselves drawn into the realm of social media. This surge in social media usage has noticeable impacts on students’ educational pursuits, behavior, and educational achievements. This research was conducted among college students in Delhi, with the primary objective of examining the multifaceted effects of social media on their academic performance and the resulting behavior. The study is a descriptive study where the variable gathering has been done using prior researches to construct a comprehensive understanding of the subject matter. The research employed a survey method to collect primary data, while secondary data was sourced from scholarly journals, magazines, and a 12-item questionnaire. To substantiate the findings and test the proposed hypotheses regarding the stimulus of social and digital media on the college going students, both online and offline surveys were carried out within various colleges in Delhi. It is noteworthy that several educational institutions are taking proactive steps to educate students on the cautious usage of social media, aiming to harness its potential to enhance educational performance and foster responsible behavior. Dr. Manish Kumar Srivastav , Associate Professor, Department of Media, and Communication Studies, Jagannath International Management School, (Jims), Vasant Kunj New Delhi

Social MediaCollege StudentsAcademic PerformanceMedia ConsumptionEnglishMarch 2024
Impact of Broadcasting and its Effects on Youth

Vol. 1 (2023) · Issue 2 — May-August 2023

Broadcasting is a network or an average of show that is used to spread material & coach among the people, or just for performing etc. Broadcasting plays a wide role in a person’s daily lifecycle. Right from the additional we waken up till we go to divan after saying goodnight to our partner, kid, parents, relatives or friends, we are enclosed in a creation made just for you by the broadcasting. With the entrance of progressive technology, here has been a radical shift from the telecommunication, and then the radio, newspapers, publications and now to the most extensively used- the internet. Today broadcasting mainly attentive on youth, the broadcasting affects everybody, depends what type the youth appearance at. Now- a- days many youth persons they are expenditure their own periods with Computers, Texting , Face book, YouTube, Smart phones with apps, iPods, Television, Movies, Video, games, Tweeting, Myspace. One of the supreme significant things that broadcasting does for the youth is saves them knowledgeable and involved as well as inspires them to transfer in the correct direction. Though, there are many additional who would also maintain that it has complete more destruction than good, particularly to the youth. Young persons are at a stage of lifetime anywhere they want to like what they do, but in the right behaviors and ways accessible and providing to them. Broadcasting has been supposed to have both the optimistic as well as harmful things on the youth. So, through the service of this education we can discovery out whether broadcasting has been additional on the confident side or damaging side. Thus the current education aims to discovery the in what way broadcasting influences their youths and how it moves their positive influence and harmful impact on youth in Delhi. Dr. Manish Kumar Srivastav , Associate Professor, Department of Media, and Communication Studies, Jagannath International Management School, (Jims), Vasant Kunj New Delhi

BroadcastingYouth and MediaDigital MediaMedia EffectsEnglishOctober 2023