Astitva Raj

Vol. 1 (2023) · Issue 1 — January-April 2023

Human-machine communication is the unique relationship between humans and machines. In this world of technology humans are the closest one to the machines. The paper focuses on how the media students and media professionals think about human machine communication like ChatGPT and its emergence. Also, to what extent current phenomena of automated communication represent mediatization re-asserting itself. The paper shows the study of how much people are into technology. Findings based on data from qualitative interviews with 72 media students and 10 media professionals that how much they are dependent on technology, are they using latest technology gadgets and do they think overdependency on technology will destroy creativity. Findings shows that media have a high effect on society and humans are incomplete without technology. Keywords: ChatGPT, Human-machine communication, AI, Mediatization, Media, Gadgets, technology, journalists Astitva Raj, Research Scholar, Department of Mass Communication, Galgotias University