Social Media and School Going Students: A Descriptive Study of Students Media Habits and Relative Influence in Fatehabad District of Haryana
Published 6 March 2024
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Abstract
The term “social media” refers to websites and applications that emphasize communication, community-based input, interaction, content sharing and collaboration. People use social media to stay in touch with friends, family and members of various communities. Businesses use social media to market and promote their products, as well as to track customer concerns. Globally, social media has enormous traction. These platforms are made more accessible by mobile applications. Instagram, Facebook and LinkedIn are some popular examples of general social media platforms. There are several popular social media platforms today and teens in India specifically use them for various purposes. The most frequently used application in India during the pandemic, where inactivity has increased by 80%, according to surprising evidence collected from a variety of sources, is Instagram. Indian consumers used social media for, on average, 2.4 hours per day, which is a little less than the 2.5 hours per day average for all users worldwide. Dr. Sudhir Kumar , Assistant Professor, JC Bose University of Science and Technology, Faridabad, Haryana